How to Get started with Email Marketing?

Generally most of the ecommerce companies have an active email marketing program. But do you know that most of the new businesses do not have such email marketing program.

Start Building Your List

Actually Growing your list of email subscribers is not that easy, but with a good email marketing strategy a company can achieve that. It takes a lot of your precious time and energy. Email marketing is strictly based on consent. If the recipients doesn't subscribe, then your game is over. You can Place pop-ups on your site, so that the new visitors can sign up. Even the existing users can use this to sign up, in case they forgot.

You can exchange something of value for a user’s email address, like you can offer discounts on the first-time purchases or you can do giveaways too. 

Choose the Best Email Service Providers

Choosing the right email service provider is actually very crucial. One should consider the size of its database like how many email subscribers are allowed. You should also think about the number of email campaigns we can send on an yearly or quarterly basis. Even the option of insights should be bang on as without insights one can't really do email marketing or even digital marketing. You can read our article on insights here.

Some email service providers offer free versions with limited features ;like MailChimp. You can use Awebber also. It also provides you with option of creating great landing pages.

Try to Develop a Strategy

You should think about the purpose of your email marketing program. Is the content of your email informational only to update subscribers about the company? Or Is it purely based on promotional strategy which you can use to sell products and services? One should clear about their goals. As each goal actually requires a different strategy. You should also think about the frequency of your mails. 

In the initial stages try to send just one or two emails a week. Make sure you don't bombard the user with emails. You can also set up a content calendar. You can setup that calendar one month in advance and you should consider holidays as your top priority. If there is any significant event then that should also be considered for your email marketing program.

You can also check out Appa Book Exchange, Cricket ID, Perfect ID, IPL site for digital marketing strategy. You can also see Seo site.